You can do whatever you set your mind to. You just need to be gritty.

The Magic of Thinking Big

One of the first jobs I had was at a company where I sold computers and servers.

I was part of a team of 8 people.

On an average day, my colleagues sold between 5k to 8k worth of equipment.

I sold 100k–120k worth of equipment every single day.

I was selling more than the rest of the team combined.

Every time I made a new sale, someone on the team would say, dude, you got lucky again!

I would just smile and continue working.

Lucky? Sure, if countless follow up calls, several emails, clear communication and expert negotiation skills is what you call luck then I definitely got lucky.

The difference between me and my colleagues was not that I was smarter than them, the difference was that I was not willing to be an average salesperson. I wanted to be the best salesperson that company had ever seen.

That is the magic of thinking BIG.

I wasn’t just thinking big, I was willing to take the steps needed in order to make my big goal a reality.

What those colleagues of mine didn’t notice was that I showed up at 5:30am every day and called all the east coast accounts before anybody in my time zone had a chance to call.

I kept in touch with all my big accounts and I maintained solid relationships with them.

I worked 10 hours straight with no bathroom breaks because I wanted to get as many sales as I could.

I never hung up the phone the entire time. I was either making an outbound call and chasing a deal or answering an inbound call for a potential sale.

It all started with me thinking BIG and then taking the right steps to realize my goal. I had a goal. I wanted to be the best sales guy they had ever come across.

No body saw that. For them, it was just pure luck every time I made a sale.

Most people suffer from a condition called excusitis. You see, excusitis is a real disease. It’s a disease of the mind. And just like any disease, if left untreated it can go from bad to worse.

Are you someone who suffers from excusitis? Do you find yourself making excuses instead of just getting the job done? Did you cringe when I just said that?

Here’s the thing, people make excuses because it makes them feel better about not doing the work that they are supposed to do.

This is how it works, you have two voices in your head. Mr. Triumph and Mr. Defeat.

If you wake up in the morning and tell yourself that it’s a lousy day, this signals Mr. Defeat into action and he will sell you on the fact that it is a lousy day.

But if you wake up at 5:00am, start your day with some exercise, eat a healthy breakfast with your family and tell yourself that it’s a wonderful day and you are going to accomplish as much as you can and make the most of the day, then you signal Mr. Triumph into action and he will sell you on the fact that it is indeed a good day.

Believe you can succeed and you will.

What are some areas in your life where you can think bigger? What are some areas in your life where you would like to be cured of excusitis?

Why settle for a mediocre job? Why settle for a mediocre relationship? Why settle for a mediocre life?

The world is already filled with people who have chosen to be mediocre. They don’t expect to see big results because they can’t aim that high.

Your reality is in your own hands but if you choose to think small, you will always be small minded.

How do you want to live the rest of your life?

You can choose to rely purely on luck or you can create your own reality by thinking big and never looking back again.

I hope you choose the latter.

Why Did I Cancel My Weave subscription?

I was introduced to Weave Concierge early this year. It’s a great idea. You get 1 professional introduction every week.

Lisa Jones, the imaginary product manager much like Amy Ingram from takes care of the scheduling. All you have to do is accept the invite and show up for the meeting.

I’ve done 16 meetings so far, and I recently signed up for the paid version which costs $15/month.

The main difference between the paid and free version is that you get 2 meetings/week instead of 1.

Meetings are scheduled on Friday or Saturday.

I ended up canceling my paid subscription the other day, because I just didn’t see enough value in it at the moment.

As a paid subscriber, each week you are shown 6 people Weave is thinking about introducing you to. You can mark who you are and aren’t interested in. If you do nothing, it means you wouldn’t mind meeting them.

You would imagine this works great, except that I don’t always have the time to log in and mark who I’m interested in meeting.

Lisa Jones sends an email every Sunday asking if you want a meeting. The email looks like this:

A better way to design this would be to include the 6 names in the email above, reminding people to pick who they might be interested in meeting.

I also think it is unnecessary to ask someone if they want a meeting. I think it’s okay to assume that people want to meet if they’ve signed up for a service like Weave. Even more so when they’re a paying customer.

Instead of asking if someone wants a meeting, Weave should ask who they want to meet with and give people options.

If a user gets the email and doesn’t mark who they’re interested in, Weave should NOT schedule a meeting.

Weave shouldn’t assume that it is okay to schedule a meeting with someone that the user did not specifically mark as interested. I think people (especially in San Francisco) are very cognizant about how and who they spend their time with. If the product made it easier, it is safe to assume that people will take the initiative to mark who they’re interested in meeting.

This would be easy to implement, and I’m sure paying users would appreciate it.

For a paid user, Weave should offer a meeting guarantee. What this means is that if someone cancels a meeting, Weave will reschedule with someone else. Preferably someone you picked from the list of 6 people. I would recommend increasing the number from 6 to 10. It makes the product more powerful.

Weave should also send a monthly email with the list of people the user did not mark as interested and ask the user if they have any interest in meeting with any of those people. People need to be nudged and reminded.

If you use Weave, tell me about your experience in the comments below. If you’re looking to hire a smart user experience designer, try Product Traction.

If you are building something interesting and are in the early stages, you should reach out to me. I’m looking to fund tenacious founders with great product vision.

craig [at]

I’m pretty sure I’ll be a paying customer if Weave refines the product a little more. It’s a great idea.